# Represents a set of UTM parameters. type UTMParameters { # The name of a marketing campaign. campaign: String # Identifies specific content in a marketing campaign. # Used to differentiate between similar content or links in a marketing campaign to determine which is the most effective. content: String # The medium of a marketing campaign, such as a banner or email newsletter. medium: String # The source of traffic to the merchant's store, such as Google or an email newsletter. source: String # Paid search terms used by a marketing campaign. term: String }